Why You Should Get Ahead of Your Valentine’s Day Shopping This Year

When should I start shopping for Valentine’s Day?

Valentine’s Day is just a few weeks away, but it’s a good idea to start shopping now. Not only will you avoid the crowds, but retailers are offering deep discounts on top products that may have piqued the recipient’s interest over the holidays.

While shopping as early as possible for Valentine’s Day is always recommended, this year you will have a significant advantage over late shoppers. From better product availability to cheaper shipping options, it’s wise to get started on your search for the perfect Valentine’s Day gift today.

Top 5 Reasons to Start Your Valentine’s Day Shopping Today


Product availability is only getting tighter as Valentine’s Day approaches, especially for trending products. Tech freebies, including tablets and smartwatches, are harder to come by this year due to supply chain disruptions. Valentine’s Day-themed items, such as heart-inspired jewelry and high-end chocolate assortments, are also becoming scarce in the days leading up to the holiday. Many of these popular gifts are still in stock, and it’s worth buying them before they’re gone.

Pre-season sales

Retailers spent most of January unloading older merchandise, which is why some holiday gifts are now on sale at 20% to 60% off. They are motivated to sell these products, especially high-priced items, to make room for brand new spring inventory. Chances are you can rack up savings including sales, coupons, and rewards points to buy them at the lowest prices you’ll see for a while.

Shipping time

Shipping is a constant concern and delivery delays are almost expected. By ordering Valentine’s Day gifts early, you’re more likely to receive your package on time. Additionally, cheaper shipping options will be available. If you place an order this week, you have plenty of time to wait for free ground shipping, or you may be eligible for free shipping promotions.

return window

Many people are hesitant to shop early due to tight return windows, but that’s no longer an issue. Most retailers have generous return policies, and at the very least they allow buyers to make returns within 30 days. Since Valentine’s Day is officially less than a month away, you’ll be well within the returns window.

Less people

Valentine’s Day falls on a Monday this year, which means only one thing: there will be a large crowd of shoppers the weekend before. If you plan to shop at a store for gifts, aim for off-peak hours. Monday through Thursday is generally quiet, while the weekends are the busiest.

The best Valentine’s Day gifts you can buy right now

Apple Watch Series 7 GPS

The all-new Apple Watch tracks top-tier health metrics and features a 20% larger screen than previous models. It’s available in red and pink, just in time for Valentine’s Day.

Sold by Amazon

Alex and Ani Accents XO Hugs and Kisses Stretch Bracelet

Alex and Ani Accents XO Hugs and Kisses Stretch Bracelet

A seasonal favourite, this charming Alex and Ani bracelet features Xs and O’s in alternating finishes.

Sold by Amazon

Versace Eros Eau De Toilette Cologne

Versace Eros Eau De Toilette Cologne

Named after the Greek god of love, Eros is an intoxicating cologne with invigorating notes of mint, lemon and tonka bean.

Sold by Macy’s, Ulta and Sephora

Coach Wyn supple leather wallet in color block signature canvas

Coach Wyn supple leather wallet in color block signature canvas

This updated Coach wallet, suitable for everyday use, is a spacious design that can hold bills, receipts and up to eight credit cards.

Sold by Macy’s

Samsung Tab S7 FE

Samsung Tab S7 FE

The 12.4-inch tablet, one of the largest on the market, offers immersive multimedia experiences. Creative users will also enjoy using the S Pen to doodle and draw.

Sold by Amazon

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Sian Babish writes for BestReviews. BestReviews has helped millions of consumers simplify their buying decisions, saving them time and money.

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