What do “Just Walk Out” purchases look like? – Pasadena Star News
To the uninitiated, it will probably look a bit like shoplifting.
I mean, who has heard of walking into a grocery store, filling a cart full of food and leaving without paying a cashier or even swiping a credit or debit card at a kiosk on the way out?
This is the âJust Walk Outâ technology that consumers will find in Cerritos’ new Amazon Fresh store. The 11340 South St. Market opened to the public on Thursday, November 18, but I got a glimpse of it on Wednesday.
You can enter the store in one of three ways: by scanning the QR code on your Amazon app, swiping your palm over the reader, or inserting a credit or debit card into the reader linked to your Amazon account.
You will also be prompted to indicate whether you want to use Just Walk Out technology or shop using a traditional payment method that has an Amazon employee. Once the front door opens and you’re inside, you can place your items in an Amazon basket or grab a plastic or reusable shopping bag hanging on the wall.
As for the Just Walk Out technology, the principle is simple: you collect the food you need and leave without going through a crowded checkout line or a self-service kiosk. Your credit or debit card will be charged for all items in your virtual shopping cart and you will receive a digital receipt by email.
The first thing that caught my eye in the Cerritos store was the product section. It offers a wide range of conventional and organic fruits and vegetables, including 15-cent bananas. Not bad!
âThis price is the same in all stores,â said Amazon spokeswoman Rachel Hass. âThe low prices are certainly the reason why these stores are known. “
The store’s service counter also works a little differently. If you ask for a chicken breast, for example, they’ll wrap it up, put a label on it, and give it to you. The aerial cameras capture the price on the tag and it is automatically added to your virtual shopping cart.
âWe had to develop this technology to make it work there,â Hass said.
And to come back to this shoplifting storyâ¦ if someone really wanted to steal something, that would be difficult because the stores are equipped with hundreds of cameras as well as sensor shelves.
Just throwing that over there.
The store also has Alexa kiosks, which can be useful. Want to know which aisle the ketchup is in or where the toilets are? Alexa will tell you. She’ll also tell you what in-store deals are available that day and can advise you on which wine goes best with a particular cut of meat.
Beyond that, the place operates much like any other grocery store. The digital side of things seems to be the destination of all supermarkets. Think of the many self-service kiosks that allow shoppers to pay on their own. This process has been made even faster through the use of Tap credit and debit cards.
Other supermarket chains, including Albertsons and Sam’s Club, have implemented similar contactless payment options, so the momentum is definitely there.
Burt Flickinger III, chief executive of retail consultancy firm Strategic Resource Group, says this type of shopping experience resonates with customers – especially amid the pandemic.
âThe line at the checkout is the least popular aspect of going to the grocery store,â he said. âThis eliminates that, and the checkout lines are currently around 200% longer due to the shortage of workers during COVID-19. “
At 39,000 square feet, the Cerritos store is the largest Amazon Fresh store with Just Walk Out technology. Others in Bellevue, Washington, and the Chicago area range from 25,000 to 35,000 square feet. The company also operates a 7,000 square foot site in Washington, DC
Amazon Fresh plans to open two more locations with Just Walk Out technology in La Habra and Moorpark, although the company has not revealed opening dates for those locations.