Uncle Sharkii Poke Bar Plans Major Growth
Born and raised in Honolulu, Raymond Reyes – a Hawaiian native who took his dreams of business ownership to the next level with Uncle Sharkii Poke Bar – has reached new heights with 37 contracts currently signed for the brand. innovative poke game, all in different stages of development.
Along with his wife, Fen Reyes, who is CEO and co-founded the brand with him, Reyes has developed a vibrant quick-serve poke brand that has already achieved vast national reach and currently spans six states – California, Utah, Hawaii. , Texas, Nevada and Arizona.
Currently Chief Operating Officer, Reyes has worked hard to navigate the waters of domestic and international expansion. He draws on his 12+ years in international trade, customs and federal law enforcement to cultivate an environment of productivity, innovation and teamwork for the company. In the ocean of hugely popular poke culture across the United States – over 700 brands being developed in 5 short years – Uncle Sharkii is one of the few brands curated by a Hawaiian like Reyes.
Uncle Sharkii has sunk its teeth into a thriving in-demand market and its essence of differentiation lies in its background. Uncle Sharkii is one of the only national poke brands that was founded by someone who grew up eating, breathing, and living all the essence of paradise that Hawaii represents.
“My late grandmother was born and raised in Hawaii to Filipino farm workers in Hawaii. I remember all of her stories, from being an avid Hula dancer in her youth until she had grew up on an island paradise,” Reyes recalled. “I have memories of her always taking me and my brother on ‘THE BUS’ all over Oahu for errands, hanging out clothes to dry in the hot Hawaiian sun, and of course, who can’t forget, his recipes for ‘Fried Spam Saimin’ Bombs Those Days were easy, simple and really impacted me as a son of Hawaii.
The brand is the answer to the hopes of the entrepreneurs of the Reyes family, which recently paved the way in the heart of Waikiki, literally steps from the famous Waikiki Beach. The brand validates what it means to follow the hearts of other locals, becoming an international phenomenon, rooted in Reyes’ hometown of Honolulu. “Growing up in Hawaii was simple, but it helped shape the local entrepreneurial boy I am today,” says Reyes.
So what’s the story behind Uncle Sharkii Poke Bar?
It all started with Ohana – a Hawaiian ideal whose heritage is binding and there is no compromise when it comes to family loyalty. The brand was born out of a family reunion overseas and has left its Ohana-esque orientation intact ever since. It all started when the daughter of the Reyes family, Melody Reyes, received a stuffed shark from an uncle she had never met before. The bond between the unknown family members was instantaneous, sealed with a celebration over boba milk tea, fried snacks and ice cream.
Since then, Uncle Sharkii has continued his unwavering dedication to bringing families together around healthy eating and a family atmosphere.
Reyes isn’t just another poke lover who has embraced a passion for cooking — the unique cuisine is part of who he is, where he’s from and what he loves about the island culture. “I have a lot of family in Hawaii and literally grew up with local Hawaiian values which include family, respecting the land and just enjoying life in paradise,” Reyes said.
That’s why the story of Uncle Sharkii is gripping, capturing the hearts of its fans, drawing them into the very pure authenticity that only a brand with real roots can deliver.
Reyes brought his own California twist from his time on the mainland to traditional poke in Uncle Sharkii’s offerings. The all-inclusive menu consists of Uncle Sharkii’s signature Hawaiian poke bowls that retain the original simplicity of the dish, complemented by modern customization. They also serve the very popular Dole Soft Serve. “Growing up throughout my youth, I have fond memories of going to the Dole Plantation for a pineapple soft serve on the weekends,” Reyes says. “I literally grew up a 10 minute drive away.”
Designed to raise the bar in the poke industry, all Uncle Sharkii poke bowls contain fewer ingredients than competitors. That means more protein and less fluff, creating a truly Hawaiian poke experience without compromise in every bite.
The fast casual model is conducive to a plethora of markets. In fact, it is Reyes’ deep knowledge and extensive experience in international affairs that transcends cultural boundaries and allows Uncle Sharkii’s conversation to flow around the world. As for Uncle Sharkii’s expansion plans, lines are being cast for Asia, Southeast Asia, the Middle East, Europe and the Americas.
Along with his wife, the duo have maintained an authenticity for the menu and corporate culture. With all the success and rapid expansion, Uncle Sharkii remains loyal to Hawaii thanks to Reyes, his roots, and his unwavering dedication to the essence of island culture.
The news and information presented in this press release have not been corroborated by RSQFood News Media or Journalistic, Inc.