River Oaks plans to introduce 10 new ‘iconic brands’ to shopping district

The River Oaks Management District, run by real estate investment group The Festival Companies, recently announced the district’s latest store rollout which began in October 2021 and will run through March 2022.

New stores already opened include Francis Valentine, Yellow Korner, Iconic Luxury Sound and La Vie Style House. Lunya will open in December 2021, while Rolex, Zimmerman and Love Shack Fancy will open in the first quarter of 2022. Ti Amo Italian and Little Hen restaurants are scheduled to open at the end of the second quarter of 2022.

Festival companies have developed and operated more than 25 million square feet of commercial and mixed-use properties over 40 years, according to its website. The Festival Companies currently manages properties in Hawaii, Texas, California and Colorado.

The stores come after a “very successful 2020 in terms of business performance,” according to Rosalind J. Schurgin, CEO of The Festival Companies.

“COVID played a part in delaying openings until late 2021 and 2022,” Schurgin said, “but as retailers’ expansion plans were cemented, we were able to execute our merchandising plan. continuing to bring Houston retail and restaurant concepts to market first.

The River Oaks District, located at 4444 Westheimer Road, is a 14-acre mixed-use property that attempts to balance the area as a travel destination while catering to the River Oaks community.

According to Schurgin, finding that balance involves aligning concepts and events with the culture of River Oaks.

“We understand our customer base and respond to their needs to provide the best customer service focused on our customers’ lifestyles, tastes and expectations,” Schurgin said. “For tourists, we offer brands that can only be found in a dozen metropolitan cities in the United States or around the world. There will always be a sense of discovery in the River Oaks District that will appeal to our coveted local customers and our tourist market.

Schurgin said the district is constantly evolving, trying to be Houston’s “design district.”

“We have some of the most iconic brands in the world, juxtaposed with emerging retail brands, as well as innovative activations, art galleries and some of Houston’s best restaurants and hotspots,” Schurgin said. “The District offers retailers the opportunity to truly express their brand both inside and outside the store.”

For example, Schurgin said, Love Shack Fancy will create a floral-designed facade that flows onto the district’s sidewalks.

“We quickly understood brands related to this environment in addition to our coveted customer base,” Schurgin said. “We strive to offer our customers a curated mix and the brands resonate with our audience.”

Schurgin also said the district plans to bring coffee, casual dining and a specialty market to bring more early morning and midday offerings to the property.

“We have plans that will be unveiled shortly to transform more of our public spaces into more functional gathering spaces with more seating and places to linger,” Schurgin said. We want the community to take advantage of the District as a place of connection.

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