Pasadena restaurants and stores tap into the PopPay network – Pasadena Star News
More than 25 restaurants and retail stores in Pasadena have operated a “face payment” network that allows customers to make secure, hands-free purchases using just their face.
The technology resonates with consumers who are wary of the physical exchange of credit and debit cards during the COVID-19 pandemic, although others are less comfortable with the idea of facial recognition.
PopID, a Cali group company, launched its PopPay service on Friday. It follows the rollout of Pasadena’s PopEntry facial recognition device that allows workers and students to “scan” to their workplace or college campus facilities.
This system is already in use in nearly 1,000 offices and comes with a thermal temperature control option.
Customers wishing to join PopPay register on their smartphone via the PopID site. Users take a selfie, then transfer money from their credit or debit card to their PopPay account. Their face becomes their secure “digital token” for use with all transactions and all PopID devices.
When entering a business with the PopID logo, they can purchase food or other items by placing their face in front of an Android tablet mounted in an outdoor service lane, indoor kiosk, or on the plexiglass sheet separating the rooms. customers of cashiers.
The system can also be used next to the table with a waiter scanning the customer’s face using a portable Android device.
Users can keep up to $ 50 in their PopPay account, and an optional feature allows the account to be automatically replenished if it drops below $ 10.
The network has been operational in Pasadena for five months. But with COVID-19 on everyone’s radar, most of the more than 25 merchants have signed up for the service in the past two months, according to Yale Goldberg, chief of staff at PopID.
“Our expansion will continue with hyper-local networks,” Goldberg said. “We’re seeing a real increase when people realize they can use their face instead of a credit or debit card. We will expand next to Glendale and surrounding cities, then Santa Monica and Los Angeles. We take a city-by-city approach.
PopPay is an opt-in and opt-out network, so users can discontinue service at any time. And facial images are not stored as faces, but as vectors, which protect against identity theft if the system is hacked.
Some of the restaurants and retailers in Pasadena now accepting PopPay include:
- Still Coffee
- Arroyo Chop House
- BAN SUP refill
- Bubbles and Tea Puff
- Contessa Italian Cuisine
- Daddy’s Chicken Hut
- Fairtrade oak burger
- The Fit Bar Superfood Café
- Lêberry bakery
Ray Ledford, owner of Lêberry Bakery with his partner Jennifer Lee, said PopPay has been a hit with its customers.
“It has been very well received – especially lately due to COVID-19,” he said. “I started five or six months ago and it was mostly popular with millennials 35 and over back then. But now customers 45 and over are getting started.
Chris Georgalas, co-owner of Daddy’s Chicken Shack with his wife Pace Webb, said his company has already put in place various security protocols to guard against the spread of the coronavirus. The PopPay feature added another layer, he said, besides saving time and being convenient for customers.
“People come to the kiosk and they don’t have to swipe a card or anything,” he said. “It’s much safer. Some people aren’t ready for facial recognition, but we’ve beta tested it with PopID and done our research and due diligence. “
The Cali Group also includes Miso Robotics, who created Flippy and Flippy ROAR. Automated and robotic kitchen assistants are used in CaliBurger restaurants and Dodger Stadium.