Kingsmen Xperience and Hasbro bring new entertainment concepts to the United States
Singapore and Paramus, NJ – Kingsmen Xperience, the specialized and experienced American subsidiary of Kingsmen Creatives Ltd. and Singapore-based Hasbro Inc. will open the first North American Nerf Action Experience location and the first Planet Playskool experience for kids at Westfield Garden State Plaza in Paramus in 2023. Both indoor entertainment centers will feature multiple activity areas , food and beverage areas and retail stores.
The Nerf Action Xperience at Westfield Garden State Plaza will be over 25,000 square feet and is designed to bring the Nerf brand to fans of all ages. Planet Playskool is an indoor children’s edutainment center that incorporates Hasbro’s Play-Doh, Transformers, PJ Masks, Mousetrap, Spirograph and Tinkertoy brands. The concept, intended for young children, will cover more than 20,000 square feet.
“We are very excited to open our first locations of these Hasbro-branded experiences in North America with such an amazing partner and venue as Westfield Garden State Plaza. This marks the start of our strategic rollout plan, in conjunction with our long-time partner Hasbro, to expand to many more key locations in the United States and Canada over the next few years,” said Corey Redmond, vice -Senior Executive Chairman of Kingsman Xperience.