Karla Welch, ThredUp Thrifted Festival Shopping Experience: Details – WWD
Karla Welch and ThredUp are joining forces to tackle the issue of fashion waste related to music festivals.
The fashion designer and online thrift store are teaming up in the ThredUp x Karla Welch festival store, which will feature pre-owned pieces — some of which come from Welch’s own celebrity styling closet — worthy of a music festival .
The initiative was inspired by data from ThredUp which showed that nearly one in three festival shoppers purchase a new outfit they only wear once to a festival, and addresses the current problem of waste fashion in the industry.
“I love music festivals and am passionate about promoting sustainability, so saving up is one of the easiest ways to achieve a unique, eco-friendly festival look that will allow you to stand out from the crowd,” Welch said in a statement. “Reusing all the amazing clothes that already exist is one of the best things we can do to reduce our fashion footprint. I’ve loved partnering with ThredUp as a style resource and hope this shop inspires everyone.” the world to embrace thrift this festival season and beyond.
Welch is offering more than 30 pieces from its own style closet, some of which have been worn by its celebrity clients, for the initiative. This includes pieces from brands like Skims, Birkenstock, and Levi’s, among others. The ThredUp x Karla Welch festival shop offers clothing, shoes and accessories.
“Stylists are the arbiters of taste, dictating what’s cool on the red carpet, in street style, on social media and beyond,” said Erin Wallace, senior vice president of integrated marketing at ThredUp. . “We believe designers have the power to redefine what’s fashionable, with a focus on circularity and reuse to combat industry waste. We’re thrilled to partner with Karla Welch, l one of the most outspoken and powerful stylists in the industry, to inspire others to choose used for the planet.
ThredUp’s sustainability report shows that 42% of festival goers plan to purchase a new festival outfit this year, which translates to approximately 27 million outfits purchased during festival season. Additionally, 40% of Gen Z surveyors said they were unlikely to wear an outfit they bought for a music festival again.
The ThredUp x Karla Welch Festival Shop is available on the ThredUp website.
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