INTELLIGENTSIA COFFEE UNVEILS ILLUMINATION BAR, ITS NEW COFFEEBAR CONCEPT IN LOS ANGELES

Intelligentsia Coffee announces the launch of Light bar in Los Angeles. Now open in the heart of Old Pasadena, Illumination Bar is a one-of-a-kind coffee-bar concept in America by Intelligentsia, the leading pioneer of carefully selected and roasted coffee for over 25 years.

Months of experimentation, creative thinking and the quest for innovation motivated Intelligentsia to rethink coffee, yet again. Offering a glimpse into the next chapter of café methodology, the new Illumination Bar is a shining example of the company’s instinct to reinvent, elevate and innovate its service and quality.

The 2,000-square-foot location that debuted in Pasadena in 2010 has been completely redesigned to house the company’s playful experimentation workshop, bringing Intelligentsia’s latest coffee-making methods and technologies to the fore. plan. Designed by Prospect Studios, the interior provides an intentional and flexible workspace that allows clients to have full transparency. Among the first innovations to surface is the introduction of a central island called the Instant Bar, showcasing a new process for making espresso, without traditional machinery or equipment.

The Instant Bar completely eliminates the traditional espresso machine. Instead, it’s replaced by a deft path of lab-like tools: a high-precision freeze-dried espresso doser, glass beakers, a magnetic stirring plate, and the creation of a hands-on milk steamer. free. Affectionately named “Wally”, this sleek steamer is the brainchild of La Marzocco, a leading manufacturer of commercial espresso machines, making its industry debut at Illumination Bar.

President and CEO at Intelligentsia Coffee James McLaughlin says, “The Illumination Bar is a playground for our team to continue experimenting and simplifying our approach to producing extraordinary coffee. After more than 25 years, we’re ready to change it again, and the only way to do that is to completely rethink coffee.

The new format of the interior not only allows baristas to prepare an extraordinary espresso on demand with absolute precision, but it also establishes a special connection between the barista and the customer, thanks to the reduced height of the service counter itself. same. Freed from having to pull espressos perfectly or steam milk, the barista is now available to directly engage the customer, much like the role of a sommelier in a wine bar rather than a technician. qualified.

The Illumination Bar is also the first outlet to launch the use of Intelligentsia new Instant Espresso Black Cat Classic, a new instant freeze-dried iteration of their signature espresso blend with notes of dark chocolate, raw sugar and marshmallow. In addition to a variety of espresso drinks, the Illumination Bar features single-origin coffee concentrate in small batches. Customers can purchase bags of roasted and carefully selected coffee, as well as additional drinks on tap (cold oat latte, cold nitro coffee, cold brew and a selection of Kilogram Tea). Fresh pastries and culinary delights like an affogato-style Italian dessert populate the menu.

The Intelligentsia Coffee Illumination Bar is located in Pasadena at 55 E. Colorado Blvd., Pasadena CA 91105. Hours of operation are Tuesday through Friday 8:00 a.m. to 4:00 p.m., Saturday and Sunday 7:00 a.m. to 5:00 p.m. For more information, stay connected on news and updates via Instagram @intelligentsiacoffee or intelligentsia.com.

About Intelligentsia Coffee
Intelligentsia Coffee was founded by Doug Zell and Emily Mange in 1995, looking for a great tasting, freshly roasted cup of coffee. Fast forward 27 years, and Intelligentsia remains one of the most pioneering and innovative specialty coffee companies. Intelligentsia’s Direct Trade sourcing model has created opportunities for thousands of small coffee growers around the world and has been adopted by specialty coffee roasters around the world. Known for its In-Season program and unique single-origin and rotating blends, Intelligentsia offers exclusive and remarkable coffees that consumers won’t find anywhere else. Follow @IntelligentsiaCoffee on Instagram or visit intelligentsia.com.

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