How inflation has impacted back-to-school shopping plans
Each year, Cotton Incorporated surveys shoppers on their approach to back-to-school shopping.
On Wednesday, Cotton Incorporated’s director of corporate strategy and outlook, Melissa Bastos, appeared on KPRC 2+ to talk about how consumers’ outlook on inflation has shaped their back-to-school shopping plans. school. For his insights, watch the video at the top of the page.
70% of consumers are concerned about the economy, with 63% saying it will impact their spending.
About 60% of shoppers plan to buy clothes from physical stores, while 38% plan to buy online.
Shoppers plan to spend more on clothes this year, up 41% from 2021.
Over 60% of people say they will benefit more from sales, discounts and promotions.
For more information, visit lifestylemonitor.cottoninc.com and BlueJeansGoGreen.org.
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