Each year, Cotton Incorporated surveys shoppers on their approach to back-to-school shopping.

On Wednesday, Cotton Incorporated’s director of corporate strategy and outlook, Melissa Bastos, appeared on KPRC 2+ to talk about how consumers’ outlook on inflation has shaped their back-to-school shopping plans. school. For his insights, watch the video at the top of the page.

Poll results:

  • 70% of consumers are concerned about the economy, with 63% saying it will impact their spending.

  • About 60% of shoppers plan to buy clothes from physical stores, while 38% plan to buy online.

  • Shoppers plan to spend more on clothes this year, up 41% from 2021.

  • Over 60% of people say they will benefit more from sales, discounts and promotions.

For more information, visit lifestylemonitor.cottoninc.com and BlueJeansGoGreen.org.

You can stream KPRC 2+ weekdays at 7 a.m. on click2houston.com and on the KPRC 2 app.