52% of Consumers Plan to Start Holiday Shopping Early – Chief Marketing Officer


The effects of supply chain disruption – an issue that recently grabbed the headlines and is also changing consumer expectations – will likely play out during the holiday shopping season. In fact, according to a survey by Oracle Retail, 52% of people say they have already started shopping or plan to do so earlier than usual. And some retailers, including Best Buy and Target, have launched holiday promotions to keep up with demand. Here are the results, expectations and concerns of consumers detailed in the survey, according to report of Multichannel merchant.

* A fifth of all US respondents said they plan to order more gifts to protect against orders that don’t arrive. That number rises to 44% if you consider millennials only.

* 34% said they plan to buy gift cards, with 58% of baby boomers considering going the gift card route.

* 28% of those questioned fear that the products they want will be more expensive because of their scarcity.

* 27% fear that they will not be available and 17% fear that this will disappoint family and friends.

* 36% said prompt delivery determines which companies they order from.

* 9% expect same day delivery, 28% expect 1-2 day delivery and 41% expect 3-5 day delivery.

* 30 percent of people say they will be outraged if shipments are delayed.

* 38% are concerned that the gifts will arrive later than expected.

* 25% are concerned that the freebies will not arrive at all.

* 18% are willing to pay more for faster or guaranteed delivery.

* 55% said they are considering an on-demand delivery service like DoorDash to order last minute gifts.

For more details on the survey, read more in Multichannel merchant.


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